CONCEPT

PRODUCT DESIGN CONCEPT

Ideas are at the heart of what we do. We take special care interpreting the design requirements of the project and crafting a well informed and creative response. The concept stage is about understanding what is at the heart of the project and defining what makes it special.

High finish foam model Sketching to consider constructional details CAD modelling for Atlas Chair Project illustrating curvature continuous surfaces and projected surface intersections Blue foam and plasticine carved/sculpted studies at 1 to 25 scale for Languoreth Sculptural Installation Hand cut paper models at 1 to 10 scale for the One Cut Chair concept Balsa wood and paper model at 1 to 5 scale of the Point to Point Low Console Table
CONCEPT SERVICES

RESEARCH & ANALYSIS

Market research, assessing the current market offering and gaining understanding of customer mentality; researching prior art and technical precedents that may have bearing on design direction; analysing artefacts that are directly or indirectly linked to the project to gain a better understanding of the functional challenges; and observation of target market user cycle.

DESIGN CONCEPT

Product Design Concept generation in response to a closed brief; future gazing to offer insight into the possible product landscape in years to come and concept options that address key project requirements including price point, manufacturing system, material and distribution system.

SKETCH MODELING

Proof of concept sketch models; ergonomic foam studies; aesthetic models in paper, card, clay, foam, balsa, rapid prototyping etc

CONCEPT

Ideas are at the heart of what we do. We take special care interpreting the design requirements of the project and crafting a well informed and creative response. The concept stage is about understanding what is at the heart of the project and defining what makes it special.

DEVELOPMENT

We take concepts from ideas to reality. Our design development approach is underpinned by a broad understanding of materials and processes. The design development stage is about bringing the concept to life, ensuring its beauty is not only maintained but enhanced through technical development.

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PRESENTATION

The same careful consideration that is applied to the concept and development phase is also practised at the presentation stage. The presentation phase is about telling the story of what is special about a design and celebrating it.

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